Advertise with te-media

Advertise with te-media

If you would like to advertise on one of our projects/websites you can do that by placing targeted ads through Google Ads. For the time being, this is the only way as we cannot accommodate individual placements or campaigns.

One way ads are targeted to AdSense publishers’ sites is through placement targeting. Placement targeting allows Google Ads advertisers to choose specific sites where they would like their ads to appear.

Advertisers find site placements in the Google Ads product. Learn more about managed placements:

About ad placement targeting

Placements are locations where your ads can appear the Google Display Network. A placement can be a website or a specific page on a site or even an individual ad unit. With placement targeting, you can add placements to ad groups in your Video and Display campaigns.

Benefits of ad placement targeting

  • Show your ads on placements where your customers spend time: If you know of a website that your customers visit, consider adding it as a placement. For example, if your typical customer spends a lot of time on example.com and you want your ads to appear there, add the website as a placement.
  • Get more traffic from placements by setting individual placement bids: If you find that advertising on a specific site works well, you may decide to increase your bid for just that one site to be more competitive and increase your potential exposure on that site. However, reduce your bid for another placement that may not provide as many conversions.

How ad placement targeting works

  • A placement must be part of the Display Network for your ads to show there.
  • You can only add placements to ad groups running on the Display Network.
  • As with all Google Ads advertising, you will compete with other advertisers to show your ads on placements you select.
  • If you choose popular sites and are just getting started with advertising on the Display Network, you may need higher bids to get impressions. You can always adjust your bids later.

Here are the steps to advertise on a specific website using Google Adwords

  • Create a Google Ads account.
  • Login -> Campaigns -> New Campaign
  • Campaign Name “Campaign” {website name}
  • Budget: $0.00 (the amount you are comfortable in spending)
  • Save & Continue
  • “Create an ad group” is where you create the ad that appears on the website
  • In the placement section type in the website's name, you want to advertise on or search for it
  • Default bid and managed placements bid $0.10 to start is good
  • Save
  • Now your ad is ready to appear on the website of your choice.

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